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Tag: Advantage

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Listen To Your Customer...

In the twenty-plus years I’ve been involved in the retail-audio/video industry, I’ve come across customers who have been lied to, taken advantage of, over-sold and under-sold when it came to their home and car audio purchases. And in every case, it always was a result of the salesperson they dealt with either not listening, caring only about his wallet or not caring at all. Given today’s changing retail environment, the downsizing of the “big box” guys, the growing internet sales arena- it makes total sense not only to know what you’re talking about, but also to listen to what your customer actually wants and provide that to the best of your ability.

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WHEELS: Why Do I Want Three Piece Wheels?

This is a question I hear just about every day when discussing wheel options with customers. These wheels are called, “three piece” wheels, because they are just that, three separate pieces combined into one.

A three piece wheel starts life as a forged aluminum center, a spun aluminum outer barrel (the lip) and spun aluminum inner barrel. These three pieces are then bolted and sealed together at the end of the production process. There are many advantages to custom three piece wheels including fitment, finish, and strength.

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